I help businesses communicate through branding, design and creative direction.
From visual identities and packaging to campaigns and digital experiences, I work with clients to create thoughtful, effective design that reflects who they are and what they stand for.
My clients include Discovery Channel, Marks & Spencer and War Child UK. Before founding my independent practice, I joined DECIEM shortly after it was founded as an Art Director. During my time there, the company grew into a global beauty brand now valued at over $2.2 billion. Today, I work independently with businesses to transform ideas into distinctive brands and effective design.
Alongside my design practice, I work in documentary film and photography. Find out more.

Photo: Deutsche Presse-Agentur
How I can help
Creative direction
Every successful project begins with a strong idea. From initial concepts to final execution, I help shape creative work that is strategically sound, visually compelling and designed to achieve real results.
Packaging
Packaging is often the first interaction people have with a product. I design packaging that stands out on the shelf, strengthens the brand and creates lasting impressions.
Branding
I create distinctive identities that define how businesses look, communicate and connect with their audience across every touchpoint.
Advertising campaigns
Great campaigns start with great ideas. I develop creative concepts and visual campaigns that capture attention, tell meaningful stories and connect with audiences across print, digital and social media.
Design & Visual communications
Clear communication is at the heart of every project. From print and editorial to digital design, I create visual solutions that are both functional and memorable.
Illustration
Illustration offers the freedom to communicate ideas in ways photography or design cannot. I create original artwork that informs, engages and adds a distinctive visual voice to every project.



















